What is Hudd?

Hudd is a Nordic social medium for real people, local communities and organizations.

Hudd needs you now.

Every private user verifies their identity with BankID, Vipps or MitID. You get a chronological feed of people and communities you choose to follow. Now we need users' help to win against Facebook's network effect.

Join the dugnad ↓Read Eigil's letter

215,000verified people

1,500+organizations

35municipalities

3 countriesNorway · Sweden · Denmark

An honest message

From me to you.

We are not asking for statements of support. We are asking for action.

Dear Hudd user,

Hudd has 215,000 verified users in Norway, Sweden and Denmark, more than 1,500 organizations and 35 municipalities. Still, we are losing the fight for attention against Facebook. Their network effect is enormous, and we do not have the capital to market ourselves the way we should.

We have tried to bring in a larger investor. Many like the idea, but few will take the risk of challenging Meta. Verified users make Hudd safer and more valuable — but they also bind us to the Nordics, which several investors see as a limitation.

What others call a weakness, I believe is worth fighting for: a Nordic platform where everyone is real, and where community comes first. But fine words from politicians, business and users are not enough. Hudd needs action.

That is why we are starting this dugnad. If enough people invite, pay, move a group or create content, we can keep building Hudd on our own terms. If we do not succeed soon, Hudd faces an uncertain future.

Thank you for being part of this.

Eigil Arff TarjemFounder and CEO of Hudd

How you can help

The strongest contribution is bringing a whole community.

When one group moves the conversation to Hudd, the network comes with it. That is how we meet the network effect — one group at a time.

What matters most

Bring your whole group.

Sports clubs, parent associations, housing boards, bands, societies and friend groups. Give the people around you one concrete place to meet.

1
Create the organization account.
2
Tell members why you are choosing Hudd.
3
Move the next update or conversation here.

Create organization account

02 / SUPPORT

Go Premium

The most direct financial support you can give. It makes us more dependent on users — and less on investors.

Go Premium in Hudd ↗

03 / GROWTH

Invite five

Invite friends, neighbors or colleagues you actually want to meet on Hudd.

04 / ACTIVITY

Make something people will see

Share a local story, a photo, a thought or something you can do. Give others a reason to open Hudd again tomorrow.

Create a post ↗

05 / BUSINESS

Create a business account

Give your business a local profile and reach customers nearby — visible among verified users, without algorithms burying your posts.

Create a business account ↗

Why we are saying this now

Good words do not build a platform.

We hear a lot of support for the idea of a Nordic, verified social medium. But large investors rarely want to take on Meta, and partners wait for more traffic before they commit.

That creates a deadlock: We need activity to get partners — and partners to create activity. So we are going straight to the people Hudd was built for.

Meta has the capital. We have each other.

Full transparency

You will see whether this works.

We publish real progress and a short, honest status every Friday — even when the numbers are not good enough.

The dugnad is being prepared

The first status comes at launch.

We will share real numbers once the dugnad is underway. No simulated contributions, fake leaderboards or dressed-up results.

Updated every Friday

A promise from us

The result is shared either way.

You contribute time, money and trust. Then you deserve to know what the effort led to.

Become an ambassador

Want to mobilize your municipality or community? We will give ambassadors ready-made copy, materials and direct contact with the Hudd team.

For businesses and partners

Test Hudd as a channel during the dugnad period. We keep the barrier low and share results openly with you.

Contact Hudd

Hudd cannot be saved by anyone else.

It must be built by the people who want a Nordic alternative to exist.

Choose your contribution ↑